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This web page states the following, "The patented Simply lid provides an experience of drinking." We saw that the web page stated " Your beverage like it has no lid at all and with the Simply Slider." It also said " To open or close the drinking hole and air inlets, it helps prevent. Learn more about Simply Lids. Get the ultimate drinking experience with no messy spills. Sustainable and recyclable, our lids use less plastic. And have a lower carbon footprint than other lids on the market. Learn more about Simply Lids." The header had coffee lids as the highest ranking optimized keyword. It is followed by beverage lid manufacturer, coffee lids manufacturer, and disposable coffee lids which isn't as ranked as highly as coffee lids. The next words simplylids.com uses is plastic coffee lids. simply lids was included and will not be understood by search parsers.